- How and Why
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Can Clean Too!
Why Start A Maid Service?
|Freedom. Independence. Time for family and friends. These are
the reason most people choose to operate a maid service. "It's nice to come home to a clean
house!"(tm) Is not just a cute logo, to millions of Americans it has become a way of
life. For you it means a doorway of opportunity. For the thousands of maid services currently operating, it is the battle cry of a
multi-million-dollar industry! Just 30 years ago a maid service would have been considered
a luxury. Today maid service has become a necessity, and an indispensable way of life.
The change in perception began about 25 years ago. It is around this time that people
began to desire "quality time" to spend with their families and "free
time" to do as they please. Each year as more women entered the work force, either by
choice or out of economic necessity, there was suddenly less time for cleaning. Even the
growing awareness that husbands and kids could actually be coerced to clean did not help.
Free time was becoming a scarce commodity.
A recent survey indicated that most people feel they just do not have enough time. People
want to spend time doing what they enjoy, not doing what they must do. Because of this
desire for "quality time", time is more valuable than money for many people.
This is where maid services enter to meet a growing need. A maid service sells
"quality time" back to busy people.
The average client for a maid service consists of a working couple with kids. They are
gone all day at work and busy with other activities during the evening and weekends. By
hiring a professional maid service they recover hours of valuable time. These couples sign
up for a weekly or biweekly service. The maid service will come in while the couple is at
work and provide a complete cleaning.
The typical service a maid service provides consists of a thorough routine cleaning. Homes
are cleaned from top to bottom including bathrooms, bedrooms, kitchens, main rooms,
vacuuming dusting, etc. There are also specialized services offered to clients at
additional cost. Among the more popular options is window cleaning, a heavy duty spring
cleaning, carpet cleaning. Some even provide shopping and errand running services.
There are many benefits in operating a maid service that have lead to the terrific growth
of maid services in recent years. Currently there are about 9200 maid services in
operation. This number increases each year as the maid service industry continues on a
growth curve. There are five main reasons to consider adding on a maid service.
Consistency . The bread and butter of a maid service are the regular customers. Most
customers will schedule on a weekly or every other week schedule. These are customers that
can be counted every week! They will provide a steady source of income on a regular
consistent basis. This is money that will help even out the highs and lows that can be
experienced with carpet cleaning.
Earning Potential. Maid service is on a growth trend! There are plenty of customers
looking for a good service. The potential for earning is great. Maid services usually fall
into three categories. A small maid service will clean less than 60 houses per week. A
medium maid service will clean 60-160 per week. A large one is only limited by the market
they are in.
If you did not want to work too hard at it you could end up with a small maid service
cleaning 40 regular houses per week. The average house is charged 50-65 dollars. Your
labor cost will be about 50%. This means that you have a gross profit (excluding labor) of
$1000 per week. If you already have the existing office structure, your additional
overhead is almost nothing. Not only will you gross $1000 per week you can count on that
money every week! If you consider what a large maid service can do the numbers become very
impressive very fast.
Anti-recessionary . Recessions over the last fifteen years have proved what most maid
service owners believed all along. You would think that a maid service would suffer
greatly in a recession. The exact opposite is true. Maid services can actually experience
significant growth during a recession. The reason for this is quite logical. As money
becomes tight more women go to work. The working population has to work longer and harder.
As a result, time becomes even more scarce. Quality time, once again, becomes the
overriding theme and people are willing to buy free time by hiring a maid service. I
remember talking to dozens of maid services during the most recent recession. They were
deluged with new customers and experienced tremendous growth!
Minimal start up costs. The cost to start a maid service is small.
You can begin out of your home. A good set of training videos, such as those
sold at this site, is needed before any maids are hired. The only other expenses will be
the cost of additional cleaning supplies and the cost of additional advertising. With a
little creativity these cost can be held down to almost nothing.
The potential in expanding into a maid service is truly great. Even if you fail you will
not have spent thousands of dollars on a new piece of equipment. You will only have
invested a small amount in quality training materials and the purchase of additional
supplies. With the potential of entering a growth market and earning a consistent income
each week it is an opportunity that is hard to pass up.
What are you waiting for? Big dreams and wild get rich schemes will
never get you anywhere. A proven business idea will. Check out the materials
available on this site and change the course of your life.
Michael W. Baird is the president of the American Maid Service Association,
which provides training materials and support to maid services nationwide.